This unique approach allows us to dedicate the same care to creating theatre for all tastes and ages. It also means we usually have a show for younger audiences during every major school holiday, giving kids the chance to develop a regular theatre-going habit. Teenagers and older audiences can enjoy our productions too. At this time, when we're clinging on financially by our fingernails, this artistic policy also generates two sets of box office takings from the same project. Although these are always minimal due to our ticketing policy, which allows every paying adult booking for the family show to bring up to four kids for free. This encourages families to see the shows together and stops us becoming a crèche facility for unsupervised youngsters. Anyone accessing food banks or subsidised school meals can see anything we do for free, and everyone else need only pay what they can. We have always found it significantly easier to attract audiences to family titles, as there seems to be an ingrained acceptance that theatre is something you take children to, perhaps based on the pantomime tradition. We then have a core audience of parents on site, open to the idea of returning later to see the same actors in action, having established a rapport and overcome any initial hesitation in attending a performance.